CEO Howard Schultz spent more than year planning the chains merchandise and drinks and it seems to have paid off. Starbucks profit went up 10% on holiday’s sales as consumers soaked up the holiday specialty drinks.
The resulting sales drove up net income per share from 45 cents a share to 50 cents, beating the average estimate of 49 cents. Helping to drive the stores sales were their instant coffee, keurig brand single serve coffees and the low-calorie peppermint mocha. They ended their first quarter on a high note, stating that it was their most successful holiday season to date.
Ending this quarter on a high note, the store is planning on rolling out their product line which will bring happy hour to Starbucks. The store plans on introduction beer and wine to their stores after a successful experiment in six locations tried to increase traffic during the afternoon and evenings. The stores also paired the new drinks with a new menu that included fruit and cheese plates as well as focaccia with olive oil.
Starbucks was also making news today for being more expensive in Canada then the United States due to the higher-raw ingredient costs especially milk.
Starbucks ended the day up 1.19% at $47.48.

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