Apple has 50 billion dollar in cash sitting on their books, which is expected to grow to 70 billion dollars by the end of the year and investors aren’t happy about it. The company has been hoarding cash, which to Apple Investors without Steve Jobs around is like taking a “11% cash advance and putting the advance in .75% savings account”.
But what should Apple do with all this cash?
Apple has a couple options such as a issuing a dividend, share buy backs and look for potential suitors to acquire.
If Apple choose to issue a dividend, the would be able to pay a 4% and still grow their cash pile by over $10 billion dollars this year alone. The problem with announcing a dividend is that Apple would be admitting that they currently do not have any positive NPV projects for the company to invest in. Dividend and growth companies do not typically go hand in hand and the dividend would be admitting that they no longer have any positive NPV projects for the cash to be used for. Now some investors might be having a flashback to a couple years back when Microsoft announced their first dividend and the company changed from a growth company to a mature company and hasn’t had any break through technology in recent memory.
A share buy back program on the other hand, could use up the cash on the balance sheet preventing the new CEO from misusing the cash in negative NPV projects. Another benefit of share buy back programs are that they are usually only agreed upon by the board and managers when there is consensus that the share price is undervalued and has the potential to increase the share price. If the share buy back conveys no information, the share price will just continue on its normal path. Bernstein Research calculated that Apple could buy back $20 billion in shares and grow their cash pile by $10 billion dollars.
Finally, Apple could look at an acquisition target like Netflix. Netflix streams digital and physical movies at a tune of 5 million rentals a day, even split between physical discs and streaming. Apple rents 475,000 TV shows and movies a day for about $60 million in rentals and $50 million in purchases, a far cry from Net Flix who makes $550 million in rentals per quarter! According to an analyst, Net Flix could be acquired for 12 billion, which would leave Apple with plenty of money for a share buy back. But would Apple be able to integrate Net Flix in with their existing culture and would their business model based on subscriptions fit in with Apple’s technological drive?
Needless to say, investors were happy to have Steve Jobs hold on to their cash, but with a new man at the reins investors aren’t too sure what projects Apple will take on with the billions of dollars sitting on the books. Too much cash allows for pet projects and venturing into new territories which are usually not for the best. Investors are anxious to find out what Apple’s next step will be and so am I.

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