Amazingly and quite surprisingly, the Worlds largest Search Engine among many other things has decided to take a stand against the Worlds most populist country and fastest growing economy. Although Google’s Chinese business is currently a pretty small piece of the pie ($600 million out of the total $24 billion or 2.5%) the potential of growth in the Chinese market is extreme. The move is sending a message that Google is only willing to bend so far when it comes to compromising their moral code.
“Don’t be evil” has been the unofficial Google mantra that Google themselves incorporated into the very heart of their business. The mantra is meant to keep Google on the righteous path and avoid making poor decisions on the prospect of short term gains. Instead Google can grow and preserve an image of honesty and moral upstanding. Taking a stance against China will do just that as Google shut down the Google.CN page and began directing traffic to the Hong Kong page where the stringent censorship laws do not apply.
I think that the positive attention Google is receiving from this move is one of the main reasons the stock is down less than 2% on this news. People seem to genuinely appreciate the move and message that Google is sending and shows how much value is placed on not being “evil.” It will also be interesting to see how other foreign companies react to Google’s message. It is probably only a matter of time until China shuts down access to the unrestricted Google HK site, but for now Chinese surfers have full access to the world wide web.

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