CRTC has reversed their decision barring Globalive Wireless from entering Canadian Telecom space, allowing the forth wireless player to enter the Canadian market.
The decision has been reversed on the legal grounds, but the decision means that there will be a near national player entering the country, and will help consumers by introducing a new level of competition.
Not to much surprise, Roger, Telus and BCE have been working tirelessly to derail the start up carries entrance into the market. Globalive is a significant new player and just might be the biggest competitor the Canadian wireless market has ever faced.
Competition in the Canadian Wireless market is certainly needed, as it is a well known fact that wireless minutes in Canada are significantly more expensive than else where in the world.
The reversal put Globalive Wirelss, months ahead of rival’s entrants Public Mobile and DAVE wireless, which have hired equipment vendors to build their networks and are expected to launch within 6 months. Globalive has begun to hire and roll out their network which is already covering Toronto, Ottawa, Edmonton, Calgary and Vancouver.
Globalive will be branded under Wind Mobile and is expected to thriving competitor, bringing heightened risk to the big three and their investors, who have enjoyed soaring profits in recent year and generous dividends. The entrance of Wind has resulted in at least one analyst downgrading his rating on Rogers to a “hold” and lowered his target by $1, to $35.
The same analyst from Canaccord Adams, has also lowered his target on TELUS to 40 from 43, based on the expectation of fewer new subscribers but has yet to change his “hold” target on BCE.
Egypt’s Orascom owns almost all of Globalive debt and 65% of their equity, well the Wind brand is an import from Naguib Sawaris’s two European carriers.
On the news, Telus is down 2.07% this morning at $32.95, BCE is trading down 3.24% at $27.50 and Rogers is down 4.42% at $32.45.