In many ways, knowing when and why to purchase a stock is a lot easier than knowing when to sell. If a stock takes a down turn, it may be time to buy. If good news is expected in the future, it may be a good time to buy. If the stock market is in a long-term uptrend and companies earnings are growing, it may be a good time to buy. But when is it a good time to sell?
When a price target is reached
When an analyst follows a company, he or she will probably come up with a price target that reflects what they think the stock is worth. Using a wide range of inputs like earnings, valuations, ratios, and comparisons to peers, the analyst comes up with an educated guess of what they think the stock is worth. Barring any news that would cause the target to being increased, it may be a good time to sell when the stock reaches that target. Along a similar line, some investors believe in using percentage based price targets. If a stock was to say decline by 25%, that would be the investors maximum loss threshold and they would sell the stock. The opposite could hold true as well if there goal was to get a 25% gain.
When you get your initial investment back
This solution is a nice one to utilize. If a stock doubles or more, it mean selling off the original value of the investment and letting the profits ride out. This is an excellent way to lock in some profits, while keeping exposure for any possible future upside.
When Bad news comes out
Some believe that when 1 piece of bad news comes it, it means that more is on the way. For example, if a company misses a target, it may lead some to believe that there is an underlying problem and more bad news might be on the way. An investor using this method would likely take a loss from whatever the stock was trading at, but also miss any future declines in the stock price.
Buying and selling stocks certainly isn’t a science. There is of course, no clear cut explanation or method that has proven the best technique but general rules of thumb like these are rooted in investing styles that have worked for many throughout the years.

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