When you ask a person what determines how much a stock is worth you’ll get a range of answers from earnings, growth, valuation, or a novel technology or service. All of these are of course extremely vital to the long term success and viability of a business. That said, there is 1 very important criterion that can have a larger impact than all of the previous combined. That criterion is popularity. It’s like that old saying “if a tree falls in a forest and no one is around to hear it, does it make a sound?”
Today a company called Asia Bio Chem (ABC on the Venture) released their 2nd Quarter results. ABC is in the business of processing corn starch, corn germ, gluten, and fibre for the Chinese domestic market. Here are a few highlights from those results.
- 144% increase in revenues
- 170% increase in gross profit
- 279% increase in EBITDA
- The announcement of an upgrade to improve cost efficiency in the plant along with continued expansion in capacity
- 2nd Quarter revenues increased over the first quarter revenues by 43%
Based on results and announcements like this, one would expect the stock to have soared throughout the day. Instead ABC was down about 5% throughout the day before coming back to close flat. For anybody holding the stock, the markets reaction was quite the disappointment. It goes to show how important the hype or marketing surrounding the stock itself is to its overall success. In order for people to know when a company is doing phenomenally well, they have to know about the company itself. That means you’ll usually need a plethora of analysts and institutions covering the stock. The flip side of that argument is if a company is doing that well, its probably only a matter of time before analysts pick up coverage, and if you can buy it before that you could find yourself ahead of the game.

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